In a bid to showcase the possibility of strengthening investment
opportunities along the cassava value chain, Africa Innovations
Institute (AfrII) through its Cassava: Adding Value for Africa (C:AVA)
project displayed a cake baked with 90% High Quality Cassava Flour
(HQCF) and 10% wheat flour at the three-day Small and Medium Enterprise
(SME) Event in Kampala from 6-8th March 2014. The event, which attracted
over 5000 SMEs drew over 1000 entrepreneurs, farmers, CBOs and FBOs to
taste the product and learn how to profit from Cassava,
an indigenous
crop in Uganda.
Due to the overwhelming interest in the innovation, AfrII's Business
Development Specialist Ms. Gloria Okello was invited to make a
presentation on the extensive investment opportunities available for
HQCF to 5000 SMEs, private companies and parastatals at the event. This
availed the institute a chance to raise awareness about HQCF, the
process of its development, its uses, and profitability.
Participants in the plenary expressed concerns about the diversity of
cassava based on the limited information available about its markets
and diversity. They also inquired after the recommended cassava
varieties and investment costs. For SMEs in the baking industry, high
interest was expressed in the possibility of substituting wheat flour
for cassava flour, which is a much cheaper and more readily available
option.
Ms. Okello readily provided proof of the high demand for the HQCF and
informed participants about the limited competition on the market for
investors. For the plenary of farmers seeking opportunities to invest
profitably in the agricultural sector, the presentation was an eye
opener on the emerging potential of HQCF as an innovative option both
for individual profitability as well as the advancement of the back bone
of Uganda's economy.
In
addition, a baker from Pallisa Agri-business Training Association
(PATA), one of AfrII's farmer associations in eastern Uganda presented
other products developed by the association from 100% HQCF including
cookies, queen cakes and bhagiya. Ms. Naomi Mwidu took time to describe
the baking process to interested farmers and bakers alike, as well as
shared the success of HQCF in bakeries and other industries in Kadama
district through PATA. Her perspective provided participants with a
clear picture of the actual process and requirements for success along
the value chain.
The diversity and high quality of the products drew appreciation from
bakers and farming groups alike, thus resulting in several invitations
to train farmers from various regions in the country on the process of
developing HQCF as well as using it in the baking industry, a prominent
and boisterous sector in Uganda, which has been overrun with expensive
prices of wheat flour and a weak economic sector. Farmers and business
people alike were grateful for the opportunity to promote local
investment, boost the economy and support local farmers in the country
to increase their wealth.
The Cassava: Adding Value for Africa (C:AVA) project has developed
value chains for HQCF in Uganda, Ghana, Tanzania, Nigeria and Malawi to
improve the livelihoods and incomes of at least 90,000 smallholder
households as direct beneficiaries including women and disadvantaged
groups. C:AVA is supported by a grant from the Bill and Melinda Gates
Foundation (BMGF) through the Natural Resources Institute (NRI) of the
University of Greenwich.
C:AVA promotes the use of HQCF as a versatile raw material for which
diverse markets exist. In Uganda it is supporting at least 8,000
smallholder households as direct beneficiaries, including women and
disadvantaged groups.
C:AVA