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ENACTUS KENYA AND SYNGENTA PROMOTE YOUTH ENTREPRENEURSHIP


Enactus Kenya and Syngenta has jointly launched Agribusiness competition in Africa to promote new business opportunities in crop value chains in Africa; raise awareness of opportunities in agriculture; identify wealth creation activities among communities in Africa and make agriculture “cool” for the youth. The Competition targets youth between the age of 18 and 30 years and has two parts: an essay (or Business Idea Competition) and video clips (or Agribusiness Messaging Competition). Successful 25 semi finalists will receive USD 1,000 cash grants to test out their agribusiness ideas in real business situation.
The Business Idea Competition
This will focus on selected crop value chains. A crop value chain entails all the activities involved in crop production from farm to fork. These would include farm inputs, logistics, product processing, packaging, marketing and sales to the end consumer.  The contestants are required to select either one staple crop (Rice, Maize or Cassava) or one cash crop (Vegetables or Potatoes). The contestant needs to identify a bottleneck or problem that makes the particular crop’s value chain ineffective and/or inefficient. They must then propose a replicable, practical idea/solution that has the potential to make a step-change improvement in the chosen value chain.
The Agribusiness Messaging Competition
The contestants are required to develop a multimedia agricultural messaging that targets the youth. The messaging should have as its objective how to make agriculture “Cool” among African youth. Each contestant is required to submit a 3 minute video clip that promotes agriculture as a cool option for the youth to venture in. The liberty to design the clip format lies wholly with the contestant.
Other Opportunities to Benefit From
Networking with potential employers and Investor and access internship opportunities
Receive mentorship to grow your agribusiness idea
Enjoy fully paid recognition dinner (25 semi-finalists) in Nairobi, Kenya.
Participate in the gala event in Addis Ababa, Ethiopia (6 finalists).
Showcase your agribusiness idea to potential investors
Receive certified recognition and become a member of the Young Africa Agribusiness alumni
Deadline: May – June 10
To participate, follow this LINK