Kenya and Syngenta has jointly launched Agribusiness competition in Africa to
promote new business opportunities in crop value chains in Africa; raise
awareness of opportunities in agriculture; identify wealth creation activities
among communities in Africa and make agriculture “cool” for the youth. The
Competition targets youth between the age of 18 and 30 years and has two parts:
an essay (or Business Idea Competition) and video clips (or Agribusiness
Messaging Competition). Successful 25 semi finalists will receive USD 1,000
cash grants to test out their agribusiness ideas in real business situation.
The Business Idea Competition
focus on selected crop value chains. A crop value chain entails all the
activities involved in crop production from farm to fork. These would include
farm inputs, logistics, product processing, packaging, marketing and sales to
the end consumer. The contestants are
required to select either one staple crop (Rice, Maize or Cassava) or one cash
crop (Vegetables or Potatoes). The contestant needs to identify a bottleneck or
problem that makes the particular crop’s value chain ineffective and/or
inefficient. They must then propose a replicable, practical idea/solution that
has the potential to make a step-change improvement in the chosen value chain.
The Agribusiness Messaging Competition
contestants are required to develop a multimedia agricultural messaging that
targets the youth. The messaging should have as its objective how to make
agriculture “Cool” among African youth. Each contestant is required to submit a
3 minute video clip that promotes agriculture as a cool option for the youth to
venture in. The liberty to design the clip format lies wholly with the
Opportunities to Benefit From
with potential employers and Investor and access internship opportunities
mentorship to grow your agribusiness idea
fully paid recognition dinner (25 semi-finalists) in Nairobi, Kenya.
in the gala event in Addis Ababa, Ethiopia (6 finalists).
your agribusiness idea to potential investors
certified recognition and become a member of the Young Africa Agribusiness
Deadline: May – June 10
To participate, follow this LINK